Audience Measurement and Analytics Ltd. (aMap)




Audience Measurement & Analytics Limited (aMap) is an overnight TV audience measurement system that used to provide data on television in India such as demographics, ownership, and viewership. It also runs the AmapDigital, an overnight DTH (Direct-to-home) TV audience measurement panel.[1] The data is now being provided by Broadcast Audience Research Council (BARC) India.




Contents






  • 1 Background


  • 2 Activities


  • 3 aMap's methodology


  • 4 aMap chosen as audience measurement currency by Eurodata TV worldwide


  • 5 Connectivity data


  • 6 Audience Research Laboratory


  • 7 See also


  • 8 References


  • 9 External links





Background


aMap began in 2004 on the basis of its research in India, which showed that a number of opinion leaders felt that the industry required an audience measurement system.


aMap collects viewership data using Telecontrol VIII data collection units sourced from Telecontrol AG, and wireless connections using GSM modems.



Activities


aMap provides data on television ratings, gross rating points (GRP), reach, time spent, market share, target groups, connectivity of channels, content analysis and more.


aMap has an overnight panel encompassing 6,000 metered homes.


aMap delivers data overnight so that yesterday’s data can be accessed today by the subscribers.[2][3] Over and above the usual demographics like SEC, age, gender and C&S availability, viewing data is also reported across durable ownership, vehicle ownership, type of TV, size of household, occupation and education of individuals, monthly household income, children at home, chief wage earner, type of dwelling and more.



aMap's methodology


A team of Telecontrol experts, three professors at IIM Ahmedabad has developed mathematical and statistical modules that help aMap undertaking a data health check every day.



aMap chosen as audience measurement currency by Eurodata TV worldwide


Eurodata TV Worldwide has released, ‘One Television Year in the World’[4] a handbook on TV audience measurement data across the world.


“Eurodata TV Worldwide” is the international data bank of TV programmes and audiences, which now covers over 2000 channels throughout 80 territories and provides daily program information including: content, production, international distribution and the audience levels for targeted programs, all data emanating directly from the authorized institute based in each country. For India the institute is aMap.
[5]



Connectivity data


aMap is the only system in India that gathers and disseminates connectivity data on an overnight basis, for three times of the day. To aMap’s subscribers, data is provided on an overnight basis by market and by band. The bands in which data is disseminated are Prime band, Colour Band, S Band, Ultra High Frequency (UHF) and Hyper Band.[6]


It gives the percentage of homes that receive a channel on a particular band.



Audience Research Laboratory


aMap collaborated with Optimum Media Solutions (OMS)–a media agency and Mudra Institute of Communications Ahmedabad (MICA) to set up the “aMap OMS Audience Research laboratory” at the MICA campus. The laboratory was inaugurated in 2006. The lab is operated under the directions of its advisory council. It works with experts in social sciences, psychology, anthropology, advocacy and market research to explore audience research data.



See also


  • TAM Media Research

  • Broadcast Audience Research Council (BARC) India


References





  1. ^ Real-time TRP rating starts with DTH viewers The Financial Express


  2. ^ New TV rating system to challenge TAM monopoly The Times of India


  3. ^ aMap brings TV ratings online The Hindu, Business Line


  4. ^ One Television Year in the World 2010 Eurodata TV Worldwide


  5. ^ aMap chosen as audience measurement currency by Eurodata TV Worldwide IndianTelevision.com


  6. ^ aMap tool to monitor broadcaster presence DNA Money




External links


  • Official website



-

Popular posts from this blog

Bressuire

Image
Subprefecture and commune in Nouvelle-Aquitaine, France Bressuire Subprefecture and commune Chateau de Bressuire and the Eglise Notre-Dame Coat of arms Location of Bressuire Bressuire Show map of France Bressuire Show map of Nouvelle-Aquitaine Coordinates: 46°50′27″N 0°29′14″W  /  46.8408°N 0.4872°W  / 46.8408; -0.4872 Coordinates: 46°50′27″N 0°29′14″W  /  46.8408°N 0.4872°W  / 46.8408; -0.4872 Country France Region Nouvelle-Aquitaine Department Deux-Sèvres Arrondissement Bressuire Canton Bressuire Government  • Mayor .mw-parser-output .nobold{font-weight:normal} (2014–20) Jean Michel Bernier Area 1 180.59 km 2 (69.73 sq mi) Population (2014) 2 19,300  • Density 110/km 2 (280/sq mi) Time zone UTC+01:00 (CET)  • Summer (DST) UTC+02:00 (CEST) INSEE/Postal code 79049 /79300 Elevation 98–236 m (322–774 ft) (avg. 173 m or 568 ft) 1 French Land Register data, which exclude
Read more

Vorschmack

Image
Vorschmack Ukrainian Jewish-style vorschmack served on rye bread Course Hors d'oeuvre Region or state Eastern Europe Associated national cuisine Ashkenazi Jewish, Finnish, German, Ukrainian, Polish, Russian Main ingredients Ground meat and/or fish Cookbook: Vorschmack   Media: Vorschmack Vorschmack or forshmak (Yiddish: פֿאָרשמאַק ‎, from archaic German Vorschmack , "foretaste" [1] or "appetizer" [2] ) is an originally East European dish made of salty minced fish or meat. Different variants of this dish are especially common in Ashkenazi Jewish and Finnish cuisine. Some varieties are also known in Russian and Polish cuisine. Contents 1 In Jewish cuisine 2 In Russian cuisine 3 In Polish cuisine 4 In Finnish cuisine 5 See also 6 References In Jewish cuisine According to Gil Marks, the German name points to the possible Germanic origin of this dish. [1] William Pokhlyobkin descr
Read more

Quarantine

Image
For other uses, see Quarantine (disambiguation). Signal flag "Lima" called the "Yellow Jack" which when flown in harbor means ship is under quarantine. A simple yellow flag (also called the "Yellow Jack") had historically been used to signal quarantine (it stands for Q among signal flags), but now indicates the opposite, as a signal of a ship free of disease that requests boarding and inspection. A quarantine is used to separate and restrict the movement of people; it is 'a restraint upon the activities or communication of persons or the transport of goods designed to prevent the spread of disease or pests', for a certain period of time. [1] This is often used in connection to disease and illness, such as those who may possibly have been exposed to a communicable disease. [2] The term is often erroneously used to mean medical isolation, which is "to separate ill persons who have a communicable disease from those who are healthy
Read more