Geely

























































































Zhejiang Geely Holding Group
Type
 Private
Industry Automotive
Founded 6 November 1986; 31 years ago (1986-11-06)[1] in Taizhou, Zhejiang, China
Founder Li Shufu
Headquarters
Binjiang District, Hangzhou, Zhejiang, China
Area served
 Worldwide
Key people
Li Shufu (Chairman)
An Cong Hui (President)
Products
Automobiles, engines, transmissions
Revenue
IncreaseCN¥208.799 billion (2016)
Operating income
Increase CN¥12.542 billion (2016)
Net income
Increase CN¥8.409 billion (2016)
Total assets
Increase CN¥206.741 billion (2016)
Total equity
Increase CN¥38.971 billion (2016)
Owner Li Shufu
Subsidiaries
Chinese name
Simplified Chinese 吉利控股集团
Traditional Chinese 吉利控股集團









Website www.geelyholding.com

Footnotes / references
in consolidated financial statement; shareholders' equity figure excluded perpetual bond[4]

Geely (officially Zhejiang Geely Holding Group Co., Ltd) is a Chinese multinational automotive manufacturing company headquartered in Hangzhou, Zhejiang. It sells passenger vehicles under the Geely Auto, Lotus, Lynk & Co, PROTON, and Volvo brands and commercial vehicles under the London EV Company and Yuan Cheng Auto brands.


Geely has owned the Swedish passenger car maker Volvo Cars since 2010, when it acquired the company from Ford.[5] It completed the acquisition of British taxi maker The London Electric Vehicle Company in 2013,[6] and acquired a majority stake in British sports carmaker Lotus Cars in 2017.[7]


Geely Automobile Holdings Ltd (Chinese: 吉利汽车; pinyin: Jílì Qìchē) (SEHK: 175, OTCQX: GELYF), a subsidiary of Geely, is listed on the Hong Kong Stock Exchange.[8] On 13 February 2017, it became a constituent of the Hang Seng Index.[9]




Contents






  • 1 Name


  • 2 History


  • 3 Operations


    • 3.1 Production facilities


    • 3.2 Manganese Bronze


    • 3.3 Drivetrain Systems International




  • 4 Products


    • 4.1 Passenger cars


      • 4.1.1 Geely marque products


      • 4.1.2 Lotus marque products


      • 4.1.3 Lynk & Co marque products


      • 4.1.4 Volvo marque products


      • 4.1.5 Discontinued brands


        • 4.1.5.1 Emgrand


        • 4.1.5.2 Englon


        • 4.1.5.3 Gleagle


        • 4.1.5.4 Shanghai Maple






    • 4.2 Commercial vehicles


      • 4.2.1 LEVC marque products




    • 4.3 Motorcycles




  • 5 Product gallery


    • 5.1 Geely


    • 5.2 London Taxi Co.


    • 5.3 LEVC


    • 5.4 Lotus


    • 5.5 Lynk & Co


    • 5.6 Polestar


    • 5.7 Proton


    • 5.8 Terrafugia


    • 5.9 Volvo


    • 5.10 Emgrand (Discontinued)


    • 5.11 Englon (Discontinued)


    • 5.12 Gleagle (Discontinued)


    • 5.13 Shanghai Maple (Discontinued)




  • 6 Dealer network


  • 7 Sales


  • 8 Safety record


  • 9 Controversies


  • 10 References


  • 11 External links





Name


Geely (Chinese: 吉利; pinyin: Jílì) means "auspicious" or "lucky" in Mandarin Chinese.[10]



History




A Geely LC (Panda), trim level "Cross"


Founding Geely in 1986 as a refrigerator maker with money borrowed from family,[10]Li Shufu transformed the company into a success selling inexpensive products to Chinese consumers.[11]


After the purchase of a failing, state-run firm,[12] Geely manufactured motorcycles in the mid-1990s.[13] Small van production began in 1998,[14] and a year later, it received state approval to manufacture automobiles.[14] Car production began in 2002.[11] A subsidiary of the group, Geely Auto, had its IPO on the Stock Exchange of Hong Kong in 2004.[8]


The company had a booth at the 2005 Frankfurt Motor Show,[15] and a 2006 showing at the Detroit auto show.[10]


Geely approached Ford in mid-2008 about a possible takeover of Volvo Cars. On October 28, 2009, it was named as the preferred buyer of Volvo by the American automaker.[16] A deal was reached in late March and completed in early August, 2010.[17]


In 2010, total sales of over 415,000 units gave the company a near 2% market share.[18] Sales were lower than a reported 680,000 units per year production capacity.[19]


In December 2011, it was announced that Geely would begin selling Chinese-designed and -manufactured cars in the United Kingdom at the end of 2012, with the first model to go on sale being the Emgrand EC7.[20][21] The company has also stated its intention to begin sales in Italy.[22]


In May 2017, Geely confirmed plans to purchase a 51% controlling-stake in Lotus Cars[23] from its owner, DRB-HICOM.[2] Additionally, Geely plans to purchase a 49.9% stake in PROTON Holdings, to facilitate future export growth in right-hand drive markets.[3][24] The deals were seen as an important step for the Chinese carmaker in their quest to make inroads into the lucrative ASEAN region.[7]


In July 2017 the company purchased Terrafugia, an American maker of flying cars.[25] In November 2017, Geely announced completion of the Terrafugia acquisition, including approval from all relevant regulators.[26]


In December 2017, Geely invested € 3.25 billion into Swedish truck and construction company Volvo Group, a former parent company of Volvo Cars. [27] The deal has made the company the biggest shareholder with 8.2 % of stake and 15.6 % of voting rights.[27]


Furthering its expansion and reach, Geely purchased a 9.7% stake in Daimler-Benz, parent of Mercedes-Benz.[28]



Operations



Production facilities




Part of an assembly line at a Geely plant in Ningbo, China, can be seen here.


Headquartered in Hangzhou, Zhejiang, Geely has production bases in Lanzhou, Gansu (completed in 2006,[29] Geely construction in the region continued as of August 2010[30] either for expanding the existing facility[29] or for a new semi-complete knock-down factory[31]); Xiangtan, Hunan;[32] an unnamed location 40 minutes south of Shanghai;[33]Jinan, Shandong province;[29] and at Linhai, Luqiao, and Ningbo, in Zhejiang.[8]


As of 2011, two Volvo manufacturing plants were planned in Daqing and Chengdu,[34] and work on a transmissions-making factory in Tongliang, Chongqing had been initiated.[35]


At least four overseas factories assemble Geely models[36] probably from semi-complete or complete knock-down kits.[citation needed] Such facilities are or have been located in Indonesia,[36] (some of its production has been imported back to China),[37]Sri Lanka (in collaboration with Micro Cars),[38][39]Malaysia,[36]Russia, (assembly is controlled by local firm Derways),[40] and Ukraine.[36] These locations are not necessarily affiliated with or owned by Geely.



Manganese Bronze


Establishing a joint venture with this British maker of London Black Cabs in 2007, Geely purchased in 2013 Manganese Bronze Holdings, initially trading as The London Taxi Company, and subsequently as London EV Company.[41]


The joint venture, Shanghai LTI Automobile Components Co Ltd, made the TX4, a licensed London Black Cab,[42] in Fengjing, Shanghai,[43] and exported semi-complete knock-down kits for assembly in the UK.[42]



Drivetrain Systems International


In 2009, Geely bought Drivetrain Systems International Pty Ltd,[44] a global transmission developer headquartered in Australia.



Products



Passenger cars


Geely sells passenger cars under five marques currently: Geely, Lynk & Co, Volvo, through its Swedish subsidiary, Volvo Cars, Lotus and Proton.[45]


Many of Geely's early products were based on the Xiali, a variant of the 1987 Daihatsu Charade. Models such as the Haoqing (豪情) (five-door), Merrie (美日) (five-door), Uliou (优利欧) (four-door), and Urban Nanny (van and pick-up truck) have Charade bases, but feature a more prominent chromed grille.[citation needed]


A sense of humor imbues the names of some Geely vehicles. One sedan is called the "King Kong", and an early model was named You Li Ou,[11] a play on words that means "better than the Tianjin Xiali or the Buick Sail", two of its competitors.[46]



Geely marque products


Geely is the group's original marque. Geely marque previous products include:




  • Xiali-based

    • 1998–2006 – HQ/Haoqing/Haoqing SRV (豪情/豪情SRV) – 1.0 L & 1.3 L & 1.5 L hatchback

    • 2003–2009 – MR/Merrie (美日) – hatchback

    • 2003–2005 – MR/Uliou/MS (优利欧)

    • 2001–2007 – PU/Rural Nanny/Urban Nanny

    • 2003–2006 – BL/Beauty Leopard/BO (美人豹) – 1.5 L coupe




  • Daewoo-designed

    • 2005–2016 – CK/Freedom Cruiser – 1.3 L & 1.5 L & 1.6 L sedan

    • 2005–2009 – Geely 美日之星 – 1.1 L & 1.3 L hatchback



  • 2006–2017 – MK/LG/KingKong (金刚) – 1.5 L & 1.6 L sedan (also called Micro Sedan in Sri Lanka[47])

  • 2008-2011 – Geely China Dragon (中国龙) – 1.8L CVVT coupe


Geely marque currently available products:



  • Flagships

    • 2015 – Geely Borui (GC9) D-segment sedan

    • 2016 – Boyue X7 Sport compact crossover



  • Emgrand series

    • 2016 – Emgrand GS compact crossover

    • 2009 – Geely Emgrand GL C-segment sedan

    • 2018 - Emgrand SL Binrui C-segment sedan (Chinese B segment)

    • 2016 – Emgrand GT D-segment sedan




  • Yuanjing (Vision) series

    • 2016 – Vision SUV compact crossover

    • 2006 – Geely Vision compact sedan

    • 2017 – Vision X1 (Yuanjing X1) mini crossover

    • 2017 – Vision X3 (Yuanjing X3) subcompact crossover

    • 2017 – Vision S1 (Yuanjing S1) compact hatchback




Lotus marque products


Main article: Lotus Cars

Current products sold under the Lotus brand included:



  • 1996 – Elise

  • 2000 – Exige

  • 2009 – Evora

  • 2016 – 3-Eleven



Lynk & Co marque products


Main article: Lynk & Co

Products sold under the Lynk & Co brand included:



  • 2017 – Lynk & Co 01 A compact crossover

  • 2018 – Lynk & Co 02 A compact crossover



Volvo marque products


Main article: Volvo Cars

Current products sold under the Volvo brand included:



  • 2010 – Volvo S60/Volvo S60 L/Volvo S60 CC

  • 2016 – Volvo S90/Volvo S90 L

  • 2012 – Volvo V40/Volvo V40 CC

  • 2010 – Volvo V60/Volvo V60 CC

  • 2016 – Volvo V90/Volvo V90 CC

  • 2017 – Volvo XC40

  • 2008 – Volvo XC60

  • 2002 – Volvo XC90



Discontinued brands


Geely has sold cars under at least three separate brands and may have continued to use the brand name of a purchased company for a short time. The Emgrand, Englon, and Gleagle names were phased out in 2014[48] alongside efforts to reduce sprawl,[49] and the Shanghai Maple brand name was discontinued in 2010.[50]



Emgrand

Main article: Emgrand

Emgrand (Chinese: 帝豪; pinyin: Dìháo) was launched in 2009 as a medium to high-end luxury brand.[51]


Products sold under the Emgrand brand included:



  • 2009 – 2014 Emgrand EC7 – 1.8 L CVVT sedan/hatchback

  • 2010 – 2014 Emgrand EC8 2.0L, 2.4L sedan[52]

  • 2010 – 2014 Emgrand EC7-RV 1.5L, 1.8L hatchback

  • 2011 – 2014 Emgrand EX7 SUV



Englon

Launched in 2010[53] and replacing the Shanghai Maple brand,[50] the company claimed Englon (Chinese: 英伦; pinyin: yīng lún) emulated classic, British style, and its model line included a TX4 sold on the Chinese market.[54] Some of its cars were built by Geely subsidiary Shanghai LTI.[55] As Geely fully acquired The London Taxi Company in 2013, the emblem of Englon also became the new logo of The London Taxi Company.[55]



Gleagle



Here, the former Gleagle logo can be seen on a Geely LC, which also sold under that brand name.


Gleagle (Chinese: 全球鹰; pinyin: Quánqiú Yīng) was an entry-level brand.[56]


Some Gleagle cars, such as the Gleagle Panda, were available for sale on the Internet in China via the Taobao Mall, a popular e-commerce site.[57][58] While Geely would deliver the car to the customer's address, buying one of the Panda models on offer did necessitate a trip to a traditional dealer.[59]


Products sold under the Gleagle brand included:
Gleagle products include:



  • 2008 – 2016 Gleagle Panda (熊猫) – 1.3L & 1.0 L CVVT hatchback, also known as the Geely LC

  • 2010 – Gleagle GX2 (Panda Cross) – 1.3/1.5 L[60]

  • 2011 – Gleagle CK – 1.0/1.5 L, a rebadging of the Geely CK[61]

  • 2012 – Gleagle GC7 – 1.8 L four-door sedan[62]



Shanghai Maple

Main article: Shanghai Maple

This brand name was affiliated with Shanghai Maple Automobile, a Geely subsidiary established in 1999.[63] It was replaced by the Englon brand in 2010.[50]


Products sold under the Shanghai Maple brand included:



  • 2003–2010 – Maple Huapu (华普) M203 – 1.5 L 5-door hatchback

  • 2003–2010 – Maple Hisoon (海迅) AA & AB – 5-door hatchback

  • 2004–2010 – Maple Marindo (海域) M303 – 1.5 L & 1.8 L sedan

  • 2005–2010 – Maple Hysoul (海尚) M305 – 5-door hatchback

  • 2006–2010 – Maple Hysoul (海尚) M206/Haixuan (海炫) – car aimed specially at female consumers[64]



Commercial vehicles


Geely sells commercial vehicles under the marque LETV, through its British subsidiary London Electric Vehicle Company currently.



LEVC marque products


Main article: London EV Company

Current products sold under the LEVC brand included:


  • 2017 – LEVC TX


Motorcycles


Main article: List of Geely motorcycles

Geely manufactures a number of motor scooters and motorcycles from 50 to 250 cc displacement.



Product gallery



Geely






  • Geely Binrui







  • Geely Borui







  • Geely Borui GE







  • Geely Boyue







  • Geely Emgrand sedan







  • Geely Emgrand GS







  • Geely Emgrand GL







  • Geely Yuanjing sedan







  • Geely Yuanjing S1







  • Geely Yuanjing X1







  • Geely Yuanjing X3







  • Geely Yuanjing X6/ SUV






London Taxi Co.






  • London Taxi Co. TX4






LEVC



Lotus






  • Lotus 3-Eleven







  • Lotus Elise







  • Lotus Evora







  • Lotus Evora 400







  • Lotus Exige






Lynk & Co






  • Lynk & Co 01







  • Lynk & Co 02







  • Lynk & Co 03






Polestar






  • Polestar 1






Proton






  • Proton Ertiga







  • Proton Exora







  • Proton Iriz







  • Proton Perdana







  • Proton Persona







  • Proton Prevé







  • Proton Saga







  • Proton Suprima S








Terrafugia






  • Terrafugia Transition






Volvo






  • Volvo S60







  • Volvo S60 Cross Country







  • Volvo S60 Polestar







  • Volvo S60 Polestar TC1 (Cyan Racing)







  • Volvo S90







  • Volvo V40







  • Volvo V40 Cross Country







  • Volvo V60







  • Volvo V60 Polestar







  • Volvo V90







  • Volvo V90 Cross Country







  • Volvo XC40







  • Volvo XC60







  • Volvo XC90






Emgrand (Discontinued)






  • Emgrand EC7







  • Emgrand EC7 EV







  • Emgrand EC7-RV







  • Emgrand EC8







  • Emgrand EX7






Englon (Discontinued)






  • Englon SC3







  • Englon SC5-RV







  • Englon SC6







  • Englon SC7







  • Englon SC7-RV







  • Englon SX5







  • Englon SX7







  • Englon TX4






Gleagle (Discontinued)






  • Gleagle CK







  • Gleagle FC







  • Gleagle GC7







  • Gleagle GX2







  • Gleagle GX7







  • Gleagle Panda






Shanghai Maple (Discontinued)






  • Shanghai Maple C61







  • Shanghai Maple C81







  • Shanghai Maple Haifeng







  • Shanghai Maple R51






Dealer network


Geely refers to its dealer network as 4S stores and also sells some models online.[59] In 2014, it had a reported 900 retail outlets.[49]



Sales




A Geely MK in Singapore. 770 Geely cars were on Singaporean roads in 2010.[65]


In addition to China, Geely vehicles are sold in Argentina,[66]Australia,[67]Bahrain,[68]Brazil,[69]Chile,[70]Colombia,[71]Costa Rica,[72]Egypt,[73]Indonesia,[74]India, Iran,[75]Kuwait,[76]Nepal,[77]New Zealand,[78]Nigeria,[79]Oman,[80]Pakistan, Romania,[81]Russia,[82]Saudi Arabia,[83]South Africa,[84]Syria,[85]Taiwan,[86]Turkey,[87]Ukraine,[88]Uruguay,[89] and Venezuela.[90] In a number of markets, Geely vehicles are assembled in local factories from complete knock-down kits. Geely is also marketed in Lebanon, through the Rasamny Younes dealership network.


Cuba's government has purchased a considerable number of Geely vehicles, and they are pressed into service as police patrol cars[12] or tourist taxis throughout Havana.[91][92]


In 2010, Geely surpassed its projected 400,000-vehicle sales target for the year selling 415,286 units[93] of its 680,000 units/year production capacity[44] prompting the company to set its 2011 sales target at 480,000, a 16% increase.[93] That year, 15,596,100 units (7,793,600 passenger vehicles) were sold in China, giving Geely a 2.66% market share.[94] As more companies entered the Chinese market, their market share has fallen despite increasing sales.[95]



Safety record


A small Geely sedan, the CK, performed badly in an informal crash test conducted by a Russian magazine in 2007.[96] As a result, Geely reviewed its global export plans.[97] A 2009 1.3-liter Geely CK 1 model without airbags earned a zero-star rating in a Latin NCAP crash test on protecting adult occupants in front seats.[98]


In 2010, the Geely LC scored 45.3 points of a possible 51 in the China-NCAP crash tests, making it China's first locally researched and developed mini car to be awarded a 5-star rating,[99] and the safest Chinese hatchback[100] as of 2011.[101]


In 2011, the Geely Emgrand EC7 earned a 4-star rating in a Euro NCAP crash test.[102] In 2015 the Geely Borui received 5 stars in C-NCAP crash testing.[103]



Controversies


The Geely GE has received criticism for looking like a Rolls-Royce[104] and the LC, a Citroën C1 or a Toyota Aygo.[105]


An unsuccessful lawsuit was brought against the company in the early 2000s by Toyota, which claimed Geely had "implied in ads that some of the parts [used in Geely vehicles] were made by Toyota".[106] Geely may also have previously used a logo that resembled that of Toyota.[107]



References





  1. ^ History 1986–now Archived 2017-03-18 at the Wayback Machine.


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    • "China Car Market 101: Who Makes All Those 18 Million Cars?". The Truth About Cars. 2011-01-19.



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External links



  • Official website

  • Official Geely Motorcycles website










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